Waitex’s family affiliate company is the founding partner of Florentia Village Luxury Outlets Mall franchise, a joint venture with investors from Italy, Hong Kong and a major US investment fund. All Florentia Villages feature true to life architecture of Florence in Italy, creating a unique and pleasant shopping atmosphere housing over 200 retail stores including top of the line luxury brands such as PRADA, FENDI, GUCCI, VERSACE, BURBERRY etc. Currently, the Florentia Village Designer Outlet is one of the most successful outlet malls in China.
For the year of 2016, the three outlets that have been operating have collectively seen 11 million visitors, saw RMB 5.5 billion in sales performance and gained 470,000 loyal members through its engaging customer loyalty program. Overall, since their opening, the outlets have seen a consistent 15-20% year on year growth in both traffic and sales revenue.
Jingjin Florentia Village
Florentia Village Jingjin Designer Outlets opened on June 9th, 2011 to tremendous success. It is China’s first authentic Italian outlet village and promises Chinese consumers the ultimate shopping experience with nearly 200 of the most famous Italian luxury brands and international and Chinese fashion premium brands offering irresistible discount prices all year around.
Conveniently located in the rapidly developing Wuqing District between Beijing and Tianjin, Jingjin Florentia Village is connected with the bustling metropolises nearby via a robust network of motorways, national highways and the Jingjin Intercity Railway. There are a total of 22 trains running in and out of Wuqing Station every day, which is only 100 meters away from the main entrance of Florentia Village.
By the end of 2016, the outlet has seen over 6 million visitors and reached a record high of RMB 3.6 billion in sales revenue.
Shanghai Florentia Village
Opened on 22nd January, 2015 to great commercial success, Shanghai Florentia Village is situated at the crossroads of Huazhou and Haibin Roads at Zhuqiao Town, Pudong New District, in close proximity to the Shanghai Disney Resort and Shanghai Pudong International Airport. Only 400 meters away from the Yuandong Avenue Station of Metro Line #2, Florentia Village boasts a convenient transportation system comprising the Shanghai Ring Expressway, Huaxia Elevated Road, Yingbin Expressway and additional transit lines that are under development.
By the end of 2016, the outlet has seen over 3.1 million visitors and RMB 1.4 billion in sales revenue.
Guangzhou Florentia Village
The Guangzhou Foshan Florentia Village opened in September, 2015. It is the very first Italian luxury designer outlet in South China. It continues the design philosophy of Florentia Village, drawing inspiration from the classic Italian architectural style. The delicate design, romantic exoticism, variety of brand selection, sizable discounts and impeccable customer service has gnereated a new hotspot for tourists in South China. There are over 100 famous brands on sale in the outlet, such as Armani, Versace, Coach, Michael Kors, Furla, Brooks Brothers. Calvin Klein, Adidas, Nike and many more. The exclusive stores of Metro, Inniu, IT, J. Lindeberg, Jorya, Swarovski and ST. Dupont are also hard to miss.
By the end of 2016, the outlet has received over 2 million visitors and RMB 500 million of sales revenue.
Hong Kong Florentia Village
Opened on 26th May, 2017, Florentia Village Hong Kong occupies two floors and 60,000 square feet in the heart of Kwai Hing. Just five minutes’ walk from Kwai Hing MTR station and only 25 minutes from Hong Kong International Airport, it enjoys unrivalled accessibility.
A one-stop shop for luxury designer fashions at up to 70% discounts on past seasons’ items, Florentia Village Hong Kong gathers some of the leading names in European style under one roof, including Armani, Lane Crawford, Sergio Rossi and Sunglass Hut, as well as the first outlets in Hong Kong from Kenzo, Links of London and Versace, the city’s largest Prada outlet and countless other labels, such as Folli Follie, Furla and Salvatore Ferragamo.
To mark the momentous occasion of the opening of Florentia Village Hong Kong, the four brands new to the Group – Armani, Lane Crawford, Sergio Rossi and Sunglass Hut – are offering exclusive discounts, helping to spread the excitement of the launch with style-hungry shoppers.
Wuhan Florentia Village
Opened in 6th July, 2017, the Wuhan Florentia Village is yet another successful addition to the Florentia Village. Opened in a city known for its tremendous tourist traffic, the project is conveniently located and connected through the high speed rail system, which only takes 20 minutes to reach from the city centre. The project continues its tradition of adapting the iconic and classic Italian architectural style, creating an unforgettable and unqiue shopping environment that is also housing some of the best brands available for designer outlets. These brands include Brooks Brothers, Ports, Guess, Nike, Adidas, Puma, Elegant Prosper, Marisfrolg, Folli Follie, The North Face, Moussy and more. Customers will be pleased to discover discounts as low as 80% off, and some of the best exclusive stores such as the first Barbie outlet retail store, and many others.